“A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors.” -Clay Shirky
In this case, a good chunk of society has decided that webmail will no longer be opened via a browser but on mobile devices. 61% to be exact!
Surprised? Turns out email delivered via Gmail, Yahoo and AOL, is opened on browsers only between 20% and 22%.
Sounds to me like your target just moved…” -Francisco Rosales, SocialMouths.com