For all the “authenticity” and “community” buzz words we’ve been throwing around, you may hear us telling you yesterday’s tale of being less of a brand or biz, and more of a human.
A noble sentiment when first heard, but once thought about, rather pointless. We Are all human, so encouraging more of that really isn’t the point.
How are you as a human on the internet representing your brand? Now that’s worth contemplating. Might we suggest Social Media Explorer’s tip, Be Useful. Be Helpful. Be Supportive.
Yes, Be Human, but be a human with expertise and authority in the area your brand exists in.